As global fashion undergoes a dramatic transformation, Pakistan has also experienced noticeable shifts in style and silhouette on the runway. This Spring/Summer season’s major fashion weeks showcased innovative designs that pushed boundaries in every direction.
Among the standout pioneers who excelled in capturing a younger, more eclectic audience were Hussain Rehar, Umer & Imrana, and 9Lines, marking 2019 as a breakthrough year for their rising stars.
What sets them apart? Diva has the details…
Since his debut in the big league in 2017, Hussain Rehar has emerged as a breakout star. His distinctive aesthetic has allowed him to carve out a unique space with his cuts, silhouettes, and designs, marking his greatest achievement.
Style: Rehar’s approach combines futuristic elements with traditional Pakistani fashion, venturing into innovative territories that many designers overlook. His collections are daring, featuring a wide range of vibrant colors from bright pinks to neon oranges, with a style that resonates strongly with the millennial audience.
What We Loved: This year, Rehar showcased two of his most impressive collections at PFDC Sunsilk Fashion Week and Pantene HUM Showcase, named Fifth Dimension and H20, respectively. Both collections highlighted his mastery of laser-cut silhouettes, angular designs, and bold colors, demonstrating his exceptional talent on the runway and showcasing his creative capabilities.
Among the emerging names in the fashion industry, few hold as much promise as Umer & Imrana, known for their brand U&I. Making their debut at the Pantene Hum Showcase this year, this designer duo presented a collection that harmoniously blended their finest creations.
Style: U&I masterfully combined eclectic elements with understated elegance, featuring delicate details like tiny sailing boats, birds, triangles, stripes, and checks, all integrated into traditionally inspired silhouettes. Their collection, aptly named ‘Living Traditions,’ served as a heartfelt tribute to Pakistan’s rich craft heritage.
What We Loved: The seamless integration of contemporary design with traditional cuts is a rarity, but U&I accomplished it with finesse. The highlight was undoubtedly the exquisitely draped multi-colored sari showcased on the runway. It paid homage to the hand-loom industry while demonstrating the diverse ways this vital aspect of Pakistani craftsmanship can be celebrated.
